In the above photo I am doing the tailor pose on my "non-Gucci" yoga mat. Actually, it's a Gaiam mat I bought several years ago for around $30 - no more than that. And, it has served me well. I like the hint of Asian decor it gives my yoga practice. In my yoga book, Yoga at Home: Gain Energy, Flexibility, & Serenity in 20-30 Minutes a Day, I discuss the various items you need to equip your home yoga "studio." The mat of course is a central piece. However, it doesn't mean you need to spend $870 on one!
That, fellow yogi, is the price of a Gucci designer yoga mat! This afternoon I was on a public speaking skills webinar for work. The main presenter introduced her theme, "authenticity", by pointing out how commercial yoga has become which belies its very essence and purpose. One unbelievable (at least for me) example she gave was the recent entry of expensive designer yoga mats by Gucci and Marc Jacobs into the yoga marketplace.
Stunned, I did a quick Google search and quickly found information about the Gucci yoga mat that retails for $870. Except for celebrities and the super wealthy, who can possibly plunk down such a chunk of change (can you really call that sum, change?) for such an elite mat? Worse still, however, is the marketing approach that Gucci takes to sell its $870 mat.
Here is the marketing language verbatim,
"This ultra-cool mat consists of a big candy bar in the middle and some Hershey kiss looking things around it. It is very cute and masculine at he same time. It can be used either by a male or female. The next time you are going to yoga class, think about purchasing a wonderful mat from G, and make all those around you crave for a candy bar while being completely jealous of your fashion style."
I believe that t is important to invest in a good quality yoga mat to enhance and make the most of your practice, that's certain. However, to promote a designer yoga mat because it will make others jealous of your fashion style is laughable and contradicts the entire purpose of a true yoga practice!
Yoga is not mean to "impress" others but rather to "express" oneness of mind, body, and spirit. This whole concept of a $870 designer yoga mat to make others jealous reflects how commercial and too trendy yoga has gotten in some circles! How sad! Of course, in your home yoga studio, as long as your mat cushions your body, is visually appealing to you, and lasts several years, that's all that counts!
Yours for buying non-designer reasonably priced yoga mats,
Laura Venecia Rodriguez